Giovanni

Giovanni was the first salon inspired hair care brand in natural product stores and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand there was a pioneer. Arthur Guidotti, had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. Today Giovanni is recognized as a natural-product industry leader, but success was not won over night. The early years were filled with risk and sleepless nights wondering if the return would come through to pay off the huge charges made to credit cards to fund various daily operations and marketing activities.